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The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don't know how to turn their customers into brand evangelists. In Evangelist Marketing: What Apple, Amazon, and Netfix Understand About Their Customers (That Your Company Probably Doesn't), Alex L. Goldfayn, a seasoned technology and electronics consultant, shares the marketing wisdom he's garnered after working with dozens of the top technology makers in the world, including T-Mobile, Sony, Nokia, Blackberry, and more.
In Evangelist Marketing, Goldfayn breaks down what more than 98% of consumer electronics companies get wrong about marketing - from ad language to poor press releases to the wrong people on their staff - and why they should be working hard to improve in a struggling economic climate. The companies who market well are few and far between but the vast majority are putting their companies long-term success in jeopardy.
As a trusted marketing and PR expert for the consumer electronics industry, Goldfayn -- a former Chicago Tribune columnist -- reaches more than 117 million consumers each year, through consulting companies such as Amazon, Sony, and T-Mobile; his daily drive-time radio program, "The Technology Tailor Minute," that is broadcast on more than 325 stations; and his popular blog. Additionally, Goldfayn has been previously syndicated in more than 300 publications worldwide and has published more than 400 print articles on consumer electronics and industry marketing.
The consumer electronics industry creates some of the world's best and smartest products. And now Evangelist Marketing shows companies what to do with them.
- Sales Rank: #152329 in Audible
- Published on: 2013-09-13
- Released on: 2013-09-13
- Format: Unabridged
- Original language: English
- Running time: 525 minutes
Most helpful customer reviews
1 of 1 people found the following review helpful.
HIGHLY Recommend Evangelist Marketing
By Josh Lowry
I highly recommend Alex Goldfayn's book, Evangelist Marketing. While the primary focus of the book is successful marketing in the consumer electronics industry, the majority of Goldfayn's advice is equally applicable to B2B. For example, when you examine marketing communications, most lead with the company and the product, as well as features and specifications. Many times these communications are written by engineers who are brilliant at building great products, but lack the necessary marketing skills to effectively translate how they will make the consumer's life better. This is equally true in B2B. Goldfayn helps connect the dots by providing analysis and recommendations for many of these communications. He also provides several examples of best-in-class marketing from companies like Amazon, Apple and Netflix to further illustrate his key points. I highly recommend this book because it truly makes you think (and re-think) how you are communicating to your customers. In fact, I literally stopped readying and started revising a marketing message during one of the many light-bulb moments that I experienced. Evangelist Marketing is a great read.
1 of 1 people found the following review helpful.
Interesting for the tech savvy
By Alberto
I bought this book basically because I was persuaded by some ads, tips from colleagues and the mention of the computer giant companies. I'm not disappointed, although I have this felling the book was not for me. I was provided with enough information to get entertained along the reading of the book, but apart from the amusement, it is still written for owners of compute-related companies. For those whose curiosity brought them here, you will still have the feeling you are reading something which was meant for someone else.
0 of 0 people found the following review helpful.
Great insight, great read!
By Jason Gill
The insight into marketing and the logic of marketing provided in this book may be centered around companies whose business is technology driven, but I found the insight to be extremely relevant for someone whose work is not focused on technology (even though technology touches each of us just about every second of our lives). I have known Alex for a long time and observed his evolution as a critic, advisor and thinker, and I have to say that this edition does not disappoint! Can't wait to see how the world of evangelical marketing has evolved when the next edition/tome is released.
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