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Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.
- Sales Rank: #934226 in Books
- Brand: Brand: Chicago Review Press
- Published on: 2010-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .80" w x 6.00" l, 1.17 pounds
- Binding: Paperback
- 400 pages
- Used Book in Good Condition
Review
"One of the best references available today . . . providing a solid foundation and answering every question."� —Jan Nathan, executive director, Publishers Marketing Association
"Vital to doing the business of publishing well."� —Independent Publisher
"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk."� —David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing
"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found."� —Dominique Raccah, president, Sourcebooks, from the foreword
"Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press . . . Your advice is practical and immediately applicable."� —Perry Donham, president, KidPub Press
“The bible of the industry.”� —Associated Press
“Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.”� —Judith Applebaum, author, How to Get Happily Published
“A great book. It sits on my nightstand. I often pick it up and read parts of it again.” �—Rod Colvin, president, Addicus Books
About the Author
Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing,�including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. Dominique Raccah is the president and founder of Sourcebooks.
Most helpful customer reviews
50 of 52 people found the following review helpful.
Profit From Experience
By Dan Poynter
Whether publishing their own work or taking in manuscripts, publishers pursue fame, fortune or both. Unfortunately, most publishers are interested primarily in marketing, promoting and distributing; selling more books. Tom Woll shows you something more important: keeping track; counting your money. He shows you how to manage your cash and organize your business--to sell more books.
I have been a publisher for 31 years and I wish this book had been written 32 years ago. DanPoynter@ParaPublishing.com.
39 of 40 people found the following review helpful.
Keep this close at hand
By Lynellen Perry
As a small publisher, I definitely want to get to a successful bottom-line! This book is helping Chalfont House become even more successful. It's one thing to say that a published book is working well...but show me the numbers! Publishing for Profit shows you exactly what you need to know for a Title Profit and Loss statement. Other topics demonstrated are: defining your niche, goal setting, budgeting, cash flow analysis, income statements, balance sheets, planning, contracts, distribution, marketing, advertising and publicity, and operations. Those sound like dreadful, math-filled, boring accounting topics, but Woll makes them urgently relevant.
There are 35 highly valuable forms/tables included: book sales by channel; publishing time line; organization chart; budget template; cash flows; growth rate; income statement; editorial plan; comparative book template; title p&l; contract analysis; title fact sheet; production schedule and checklist; tip sheet; book list analysis; sales tracking; marketing plan; author questionnaire; subsidieary rights forms; and book club pricing template.
Get out your highlighter, and dog-ear this book!
22 of 22 people found the following review helpful.
Thomas Woll has the expertise to teach about publishing.
By David A. Hall
Thomas Woll draws from a variety of publishing experiences including being a start-up publisher and years of consulting for a variety of publishing clients. He has the expertise to teach us the publishing business.
He covers the gamut of publishing. Subjects covered include defining your niche, structuring your staff, using financial projections, the editorial process, copyrights, book production, sales, more sales, fulfillment, publicity, selling subsidiary rights (a special expertise of his), direct mail marketing (another of his areas of special expertise), and (ugh) returns. I can't imagine a publisher, new or experienced, not being able to find great value in this book.
Tom gives a variety of valuable forms and charts to use for tracking data and strategic planning. We've decided to incorporate several of these into our operations. He also goes through in greater detail than I've seen in any other book the projections you need to run in order to manage your cash flow. Cash flow will make or break your publishing company. Study these sections carefully.
I speak from my own experience as a small publisher: If you're a small publisher, you need to know the information in this book. As Tom says, publishing is a tough business, and you need the competitive edge of this knowledge.
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